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David Duchovny Russian Beer Commercial: Reason And Meaning Of This Ad

Thursday, August 18, 2016
David Duchovny, an American actor who is well-known for his roles in the TV series The X-Files and Californication, starred in a Russian beer commercial specifically for the Siberian Crown (Сибирская Корона (read as Sibirskaya Korona) in Russian Cyrillic) brand.

Siberian Crown beer commercial

david duchovny, russian beer commercial, advertisement, siberian crown, Сибирская Корона, Sibirskaya Korona, hetalia: axis powers, anime, manga, russia, ivan braginsky, hidekaz himaruya
In this commercial, we first see David ordering a drink at some bar. As he waits for the beer he ordered, he then wonders what it would be like, what his life would have been like if he was born in Russia, if he was Russian.

We then see him having different Russian occupations like being a cosmonaut, hockey player, ballet choreographer, etc.

At the end of the commercial, David Duchovny gets his beer and he says that there are many things that Russians can be proud of. We then see the Siberian Crown beer logo.

Is this a commercial or a movie trailer?

In another article, I talked about how this Russian beer commercial was odd because it didn’t seem to have anything to do with beer. It didn’t seem like a beer commercial, so much so that if you didn’t know this was going to be a beer commercial, you might think that what you’re watching was a movie trailer.

The beer only shows up twice

This is especially so since the beer only appears at the start (when we see David at the bar ordering some beer) and end of the commercial (when David gets the beer that he ordered).

And the logo for Siberian Crown only appears at the end. Only the first and last part contained the bar scene. The rest makes you wonder what any of it has to do with the beer commercial.

Cultural difference or not?

I wondered about that in the other article I wrote, thinking maybe this is a cultural difference, something only Russians will be able to get. Upon doing more research, I discovered that the ad actually makes sense, somewhat. But this is something that only those who know about Siberian Crown will be able to get.

Siberian Crown slogan

For starters, the slogan of Siberian Crown is actually “you have something to be proud of” so that explains the line in the ad commercial. The rest of the commercial follows that theme too, showing that Russians have many things to be proud of.

It’s good to know there is an explanation about that. But now I wonder why Sibirskaya Korona’s slogan is “you have something to be proud of”. What does that have to do with beer or drinking beer? What do you think? Could this be where the cultural difference answer fits? Or is this something that only those who drink beer or who are fond of beer will understand?

- Image with added text was modified by Freya Yuki based on the image by YizelePhantom (CC:BY) from deviantArt
- Image was chosen because it features the Russian flag; that and the figure shown is actually Russia (Ivan Braginsky) from the Hetalia Axis Powers anime and manga series by Hidekaz Himaruya
- YouTube video shows the Siberian Crown Russian beer commercial starring David Duchovny; this one has English subtitles

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