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What Is The Real Issue With The David Duchovny Russian Beer Commercial?

Saturday, August 6, 2016
David Duchovny, Russian Beer Commercial, Сибирская Корона, Sibirskaya Korona, Siberian Crown, russia, ivan braginsky, hetalia: axis powers, hidekaz himaruya, anime, manga
David Duchovny, an American actor, starred in a Russian beer commercial. The specific beer brand is known as Siberian Crown (Сибирская Корона (read as Sibirskaya Korona) in Russian Cyrillic).

Said Russian beer commercial quickly became really popular, garnering thousands of views online. But there were many who criticized David Duchovny and the commercial though.

Criticisms against David Duchovny

Many say he shouldn’t have done this commercial in light of recent events, particularly the Malaysian Airlines MH17 airplane tragedy, which is being blamed on Russia (but is there even proof of that at this point in time? Or are all these accusations baseless?), and, of course, the rising tensions between the United States of America and the Russian Federation.

Well, people said a lot more than that and in much detail too, but there’s no need to rehash all of that all over again, now, is there? So, what’s the big deal about this Russian beer commercial?

What I want to know is why everyone, or what appears to be a lot of people anyway, is making such a big deal about this Russian beer commercial and the fact that David Duchovny was featured in it?

David Duchovny, Russian Beer Commercial, Сибирская Корона, Sibirskaya Korona, Siberian Crown
Why does this have to be related to politics or whatever is going on in the world right now? This is nothing more than a beer commercial.

Why do people have to complicate matters by adding politics into the mix? It’s just a commercial, so what’s the big deal?

I watched this Russian beer commercial and didn’t get any political vibes or statements about it at all. The commercial itself was fine, but not perfect. It’s also really quite long. The total time is around 2:29.

While I was watching it, I thought the commercial kind of just went on and on and it never seemed to end. It’s a good thing it wasn’t boring. Well, at least, I wasn’t exactly bored when I watched it. I liked the parts spoken in Russian (of course, I liked it more with the included English subtitles so I can understand what the Russian words were).

Russian subtitles = awesome?

Most of the beer commercial is in English and I find it really amusing how the English parts are subtitled in Russian (understandable, of course, since this is a Russian commercial and that’s exactly what’s so cool and awesome about it. I mean, if this was a commercial for Americans or those that speak English, the subtitles would be for the parts that are spoken in a foreign language while the English parts will not be subtitled).

Thoughts on the Siberian Crown commercial

Anyway, like I said, I did like the commercial even if it was long, but, at the very end, I had to ask exactly what this had to do with Сибирская Корона (Sibirskaya Korona), the Russian beer.

If you really look at it, you’ll note that the beer only showed up at the beginning and then at the end of the commercial. You only see the logo of Siberian Crown at the very end. So what does the rest of the commercial have to do with beer?

What if you had been born in Russia?

The video showed David Duchovny wondering what it would be like if he had been born in Russia, if he was Russian. And then the audience is shown many scenes featuring the actor having different Russian occupations (for example, we see him as a cosmonaut, hockey player, etc).

At the end, he says that Russians have many things to be proud of. So what does all that have to do with Сибирская Корона (Sibirskaya Korona) then?

Is this a commercial or a movie trailer?

Really, if I hadn’t known beforehand that I was watching a Russian beer commercial, I don’t think I’d have thought that I was viewing a commercial for a beer brand since it almost feels like you’re watching a trailer for some movie or something.

Maybe this commercial is something that only Russians will get. Maybe they’re the only ones who can get what this has to do with Сибирская Корона (Sibirskaya Korona). A cultural difference, if you will. What do you think? Still, there should be nothing political about the whole thing so people should not get so worked up over it, no? What do you think?

*Notes:
- Image with added text was modified by Freya Yuki based on the image by YizelePhantom (CC:BY) from deviantArt
- Image was chosen because it features the Russian flag; that and the figure shown is actually Russia (Ivan Braginsky) from the Hetalia Axis Powers anime and manga series by Hidekaz Himaruya
- YouTube video shows the Siberian Crown Russian beer commercial starring David Duchovny; this one has English subtitles
- David Duchovny pic is from Amazon.com; link shown above

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