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Why You Will Think Of A Movie Trailer When You See This Free Beer Commercial?

Saturday, February 10, 2018
This beer commercial actually stars American actor David Duchovny (#ad). He’s well-known for his role in Californication and The X-Files TV series.

One of the unique things about this commercial is the fact that it's NOT an American commercial and yet it stars an American actor. This is actually a Russian commercial. It's for the Russian beer brand known as Siberian Crown (Сибирская Корона (read as Sibirskaya Korona) in Russian Cyrillic).

david duchovny, commercial, russian beer, Siberian Crown, Сибирская Корона, Sibirskaya Korona, russia, cyrillic

In the commercial, David wonders what his life would have been like if he’d been born in Russia, if he were Russian. In the end, he says that there are many things that Russians can be proud of. Check out this post for more info about the commercial.

Thoughts on the Siberian Crown Russian beer commercial starring David Duchovny

I thought it was an okay commercial, but it was kind of long. In fact, if you didn't know from the beginning that this was a commercial for beer, you would have thought that this was actually a trailer for a movie.

Why you'd think this is actually a movie trailer and NOT a commercial?

It's not just because of the length of the commercial. It's also because the Siberian Crown beer only shows up twice in the whole video (at the beginning when David Duchovny orders beer at the bar and at the end when he gets the beer he ordered) even though the entire thing should have been all about it.

The logo itself can only be seen at the end. So, it's pretty hard to see what most of the so-called commercial has to do with the Siberian Crown beer. I talk more about this issue in this post here.

Controversy and Criticism

There's also a lot of controversy and criticism surrounding this commercial and David Duchovny, considering what has happened in the world (such as the Malaysian Airlines MH17 tragedy, which is being blamed on Russia, and the crisis in Ukraine).

What's your opinion?

So, if you’ve seen the Russian beer commercial, what did you think about it?

If you haven't seen the commercial yet, here's a YouTube video:



Note: yes, it's a commercial for Russian beer, but this particular video includes English subtitles. Plus, since it actually stars an American actor, most of the dialog is in English. There's Russian Cyrillic too for those who can read and understand the aforementioned language.


*Notes:
- Pic is by Bernt Rostad (CC:BY) from flickr
- This was previously published on Niume on November 21, 2016

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